Shorrock Automation was founded in 1975 by Roy Shorrock and Bernard Senior and was originally known as Shorrock Senior Associates. During 1978 the company started to diversify into the process control industry that rapidly was to become its core business activity. The entry was made possible when Shorrock Automation was appointed the sole South African agent for the German company ifm electronic. At that time, ifm electronic manufactured a small range of industrial sensors marketed under the ‘efector’ brand name.
Shorrock Automation remained a small family business until the early 1990s when Michael Pitschlitz was appointed managing director. With the introduction of AS-i by ifm, and the acquisition of a number of other agencies, the company was catapulted into a new phase of growth in a significantly enlarged market. The introduction of AS-i effectively changed Shorrock Automation from being a supplier of just sensors, into a solutions business, capable of supplying a complete system with all the networking components. In line with the revised focus on the process control industry, the name of the company was changed to Shorrock Automation during 1998.
Early in the new millennium, Shorrock Automation relocated to its Head Office in October 2001, to the Route 21, Corporate Park in Irene, just off the R21 Airport link highway. The move was necessary as a result of space constraints in the old premises, although obviously this prestigious and convenient location added great value to the Shorrock Automation image. During 2005, Shorrock Automation acquired three more agencies, namely WAGO, Ewon and Pro-face.
After March 2008, Shorrock Automation broadened its customer offering and expanded past sales and marketing by introducing two new departments. The first being panel building that consisted of anything from simple rail assembly to the building of instrument and control panels, and the second, to venture into System Integration with its focus set on small to medium sized automation projects. Success was inevitable as both these new ventures were implemented with Shorrock Automation’s comprehensive mix of product, skill, knowledge and experience.
In 2010 the company’s focus shifted to include building automation and energy management. This allowed us to add another product to our range, namely CP Electronics (UK based), a manufacturer of a vast range of occupancy sensors and wall switches with integrated presence detection.
Shorrock Automation’s Head Office is based in Irene, Pretoria with three strategically placed branches in Durban, Port Elizabeth and Cape Town. The needs of industry in the rest of the country are covered through official, well-trained distributors, the primary ones being located in Zimbabwe (Harare), Northern Province (Phalaborwa), North West Province (Carletonville), and the Eastern Cape (East London). Strengthening its systems offering, Shorrock Automation has a System Integrator program where System Integrators are specifically identified for having strengths in the main industries known to contribute to the South African economy. Once again, these System Integrators are well trained and are continuously kept informed on the latest product development forming part of Shorrock Automation’s product basket.
In-house technical support, training and an extensive inventory to support its countrywide sales team, is some of the strategic strengths Shorrock Automation focuses on to keep a competitive advantage. Shorrock Automation offers products and services in the areas of steel, oil and gas, mining, automotive, food, pharmaceutical, rail, packaging, power generation, lighting, building automation, construction and DIY, to name a few. Its project capabilities include offerings from design to construction, installation, commissioning and customer training where some of these functions may be contracted out or done in alliance with selected and approved Shorrock Automation System Integrators.
Shorrock Automation intends to continue its growth in process control, home/building automation and related industries, and is committed in providing its clients with the best quality products and service at all times.